I worked with luxury home fragrance brand Told London to design and host a virtual launch event for their new fragrance ‘Dancing Light, Lake Como’. Ensuring the event was insightful and interactive, I hosted a conversation with brand founders Chris and Lillie Edgar, alongside a sniff-along with perfumer Nic Mastenbroek. Breaking down the fragrance into accords we were able to take our guests (a collection of esteemed fragrance journalists and influencers) on a journey to Lake Como and really dive deep into the inspiration behind the scent.