i can help you tell your brand story
Hello! I’m Thomas Dunckley.
I’m a six-time Jasmine-Award-Winning fragrance expert, copywriter, content creator, podcaster, trainer, consultant, and event host with over a decade of experience creating fragrance copy and content. I’ve worked in industry at the fragrance house Olfiction, writing commercial copy for brands, providing consultancy services, delivering workshops, and developing fragrances.
As founder of the acclaimed digital publication The Candy Perfume Boy – one of the UK’s most trusted fragrance resources – I bridge the gap between luxury perfume brands and their audience through compelling storytelling.
I have written for a number of publications and brands, including The Perfume Society and Fragplace.com, and was the resident Fragrance Expert at premiere beauty retailer Escentual.com for a decade, hosting events and writing a weekly column.
“I make fragrance come alive for the consumer in a way that is engaging, meaningful, fun and accessible.”
In an era where fragrance storytelling risks becoming formulaic, I maintain its vital importance in connecting brands with consumers.I specialise in developing commercially astute copy and content that conveys brand messages through emotional storytelling, fostering deeper customer engagement.
As a CIPD-qualified trainer, I’ve conducted hundreds of workshops throughout my career, including retail team training for major brands and industry keynote presentations.
Creating…
…distinctive brand narratives and communication strategies for renowned perfume houses.
crafting…
…evocative and meaningful fragrance descriptions that drive sales balancing art and commerciality.
Developing…
…and delivering comprehensive educational programmes for retail teams.
hosting…
…and developing engaging press and consumer events that drive sales and brand awareness.
providing…
…essential consultancy services on marketing and fragrance development.
producing…
…engaging print, digital and audio content and editorial.