I worked with premier online fragrance retailer Escentual for the best part of a decade as their resident Fragrance Expert. The role included weekly columns, which ranged from individual fragrance reviews to guides, deep dives, and interviews, all created to inform, educate, and entertain the Escentual customer in an accessible way. I also supported Escentual by advising on potential brands to stock and developed with them, a bling-smelling programme, for which I hosted twice monthly live events on Facebook. In 2015 we won a Fragrance Foundation UK Award for my Escentual article ‘M is for Mugler’.